广西卫视品牌怎么样 -凯发官网首页

更新时间:2024-05-24
广西卫视是哪个国家的品牌?「广西卫视」是广西电视台旗下著名品牌。该品牌发源于广西南宁市,在1997年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
广西卫视怎么样

知名电视传媒品牌,于1997年播出,观众了解东盟/东盟观众了解中国和广西的窗口,现代化的强势媒体,较具网络影响力的省级卫星频道


广西卫视于1997年上星播出,是广西电视台以新闻宣传为主的综合频道,全国覆盖人口近8亿,并落地东盟各国及香港、澳门、台湾等地区。以《广西新闻》为主打的自办类新闻节目每天播出超过2个小时,及时发布报道,追踪新闻热点,真实记录广西发展每一天,是您掌握地方党委政府方针政策、快速获取信息、了解社会情态的重要渠道。

2012年,广西卫视升级,以“美丽天下”为定位,以“发现美、创造美、分享美”为频道核心价值诉求,凸显民族、时尚、东盟等独特资源,力争打造国内独具美丽特色的电视播出平台。新推出的《爱情嫁日》《老赵会客厅》《健康大赢家》与原有的《收藏马未都》《警戒线》《时尚中国》一起尽显文化、娱乐、健康元素,带您走进缤纷的电视世界。

覆盖区域

广西电视台是广西广播电视信息网络股份有限公司的较大股东,所拥有的卫星、综艺、都市、资讯、公共、影视、体育7个频道均已实现在全广西覆盖,为全国之先;广西卫视在全国覆盖人口达到8亿,并已在香港、澳门、越南胡志明市、老挝万象市、柬埔寨金边市落地覆盖,在其他东盟国家城市的落地也在加紧进行中。

多年来,广西卫视真诚面对观众,与全国广大电视观众结下了不解之缘,在观众中有着深远的影响。据北京美兰德媒体传播策略咨询有限公司提供的数据,2003年,全国有超过4000万的观众喜爱广西卫视。

广西市场方面,据央视-索福瑞媒介研究有限公司提供的调查数据显示,2002年广西电视台卫星频道在广西全区的晚间黄金时段电视收视市场占有率为41.9%,2003年进一步呈上升态势,全区电视收视市场占有率达到44.1%。

广西电视台卫星频道以浓郁而清新的地方民族特色,温馨而独特的家庭女性定位,丰富而精彩的节目内容,绚丽而多姿的节目样式,以及数字化的节目生产和播出,成为广西乃至全国的强势媒体,赢得全国电视观众的广泛认同和喜爱。


well known tv media brand, broadcast in 1997, audience understands asean / asean audience understands the window of china and guangxi, modern powerful media, provincial satellite channel with more network influence, guangxi satellite tv, launched in 1997, is a comprehensive channel mainly for news propaganda of guangxi tv, with a population of nearly 800 million, and landed in asean countries, hong kong, macao and taiwan and other regions. the self-organized news program with guangxi news as the main focus is broadcast for more than 2 hours every day, timely release reports, track news hot spots, and truly record the development of guangxi every day. it is an important channel for you to master the policies of local party committees and governments, quickly obtain information, and understand social conditions. in 2012, guangxi satellite tv upgraded, taking "beautiful world" as the positioning, taking "discover beauty, create beauty, share beauty" as the core value demand of the channel, highlighting the unique resources of the nation, fashion, asean, etc., and striving to build a unique and beautiful tv broadcasting platform in china. the newly launched "love wedding day", "lao zhao's reception hall", "health winner", together with the original "collection of maweidu", "warning line" and "fashion china", fully show the elements of culture, entertainment and health, taking you into the colorful tv world. the coverage area guangxi tv station is a major shareholder of guangxi radio and television information network co., ltd., and its seven channels of satellite, variety, city, information, public, film and television, and sports have all been covered in guangxi, which is the first in china; the coverage population of guangxi tv station in china has reached 800 million, and has been in hong kong, macao, ho chi minh city of vietnam, vientiane city of laos, and cambodia zhai phnom penh city has been covered, and cities in other asean countries are also stepping up. over the years, guangxi satellite tv has made an indissoluble relationship with the audience and has a profound influence on the audience. according to data provided by beijing meirand media communication strategy consulting co., ltd., in 2003, more than 40 million viewers in china loved guangxi tv. in terms of guangxi market, according to the survey data provided by cctv-sofre media research co., ltd., in 2002, the market share of guangxi tv satellite channel in the prime time tv viewing at night in guangxi was 41.9%. in 2003, the market share of guangxi tv was further on the rise, reaching 44.1%. with strong and fresh local national characteristics, warm and unique positioning of family women, rich and wonderful program content, gorgeous and colorful program style, and digital program production and broadcasting, guangxi tv satellite channel has become a strong media in guangxi and even the whole country, winning wide recognition and love of the national tv audience.

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