四合地板品牌怎么样 -凯发官网首页

中外合资上海新四合木业有限公司，是专业从事天然木材制品生产和加工的大型企业，拥有真正代表着世界地板行业领先水准的三层实木地板生产线；全方位严格先进的科学化管理，大批专业从事木材采购、进出口及加工的专家和专业技术人员，全心全意为客户能使用上完美的产品而努力工作。

目前，新四合木业年产能达到800万平方米，产品远销德国、意大利、法国、英国、美国、加拿大等世界六十多个国家和地区，产销量均名列全球同行业前茅。

作为国际知名的专业地板制造商，卓越的品牌化运作是四合木业发展的市场导向；国际顶尖的技术与生产设备是新四合木业的品质保障；强大的全球采购与完善的营销服务体系是四合木业飞速发展的基石；专业化人才团队与完善的科学管理是四合木业稳健发展的根本。

我们奉行消费、生产与环境和谐共赢的价值理念；追求技术、时尚、艺术与价值的完美结合，我们始终致力于把温馨和谐的生活方式带入人们的精神家园——我们一直在努力。

由于新四合木业在行业内的卓越表现及广阔的发展前景，2007年，新四合木业获得联想vc注资2000万美元；2008年3月,新四合木业又获得联想vc联合美国dcm共同追加投资1500万美元。

今天的新四合木业又一次迎来了新的战略发展机遇期......
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历经不断开拓和积累，四合已经发展成了一个，产品覆盖世界三大主力市场，且具有全球视野的跨国企业。其全球战略依托中国、北美、欧洲的三大销售与研发中心，及时掌握世界地板市场信息及行业最新资讯，引领全球木地板潮流。将全球资源，国内生产和海外研发优势综合运用，达到最大程度的动态集成共享，从而赢得持久的战略领先优势。我们将会不断巩固这一面向全球的战略部署，将四合强力打造成为拥有世界级民族品牌的国际企业。
品牌释义：

为实现四合在中国的战略新举措，四合品牌的内涵重塑为“四海文化，完美融合”，成为“集成四海的多彩文化，融合在一方温馨家园。”的主题。四合凭借丰富的海外背景优势，博采众长，力求多种风格完美融合在系列产品中。四合带给人们的，不只是一方板材，而是把跨越文化的格调融入万千家庭。为实践文化营销的核心理念，打下坚实的基础。    标识造型中以“4”为主要元素，表示四海文化的意思，同时又有“1”字顶部的造型，用以传达合一或第一的概念；另外其中还含有屋顶、树木、人脸、地板槽口以及向上箭头的形象特征，使“家”、“绿色环保”、“以人为本”、“四海融合”、“蓬勃向上”的内涵得以自然流露，实现了众多内涵完美融合的有效表达。标识图案造型简洁，含义丰富，便于识别、推广及传播，且每种含义都与四合所倡导的“四海文化，完美融合”的新生活理念相吻合。

sino foreign joint venture shanghai new sihe wood industry co., ltd. is a large-scale enterprise specializing in the production and processing of natural wood products. it has a three-layer solid wood floor production line that truly represents the world's leading level in the floor industry. it has a full range of strict and advanced scientific management, a large number of experts and professional technicians specialized in wood procurement, import and export and processing, who are dedicated to the customer's ability work hard with the perfect product. at present, the annual production capacity of new sihe wood industry has reached 8 million square meters, and its products are exported to more than 60 countries and regions in the world, such as germany, italy, france, britain, the united states, canada, etc., with the production and sales volume ranking the top in the same industry in the world. as a well-known professional flooring manufacturer in the world, excellent brand operation is the market orientation of sihe wood industry development; top technology and production equipment in the world are the quality guarantee of new sihe wood industry; strong global procurement and perfect marketing service system are the cornerstone of the rapid development of sihe wood industry; professional talent team and perfect scientific management are the root of the steady development of sihe wood industry ben. we pursue the value concept of harmonious and win-win of consumption, production and environment; pursue the perfect combination of technology, fashion, art and value. we are always committed to bringing warm and harmonious life style into people's spiritual home - we have been working hard. due to the outstanding performance and broad development prospects of new sihe wood industry in the industry, in 2007, new sihe wood industry received 20 million us dollars from lenovo vc; in march 2008, new sihe wood industry received another 15 million us dollars from lenovo vc and dcm. today's new sihe wood industry once again ushered in a new period of strategic development opportunities... branches: after continuous development and accumulation, sihe has developed into a multinational enterprise with global vision, whose products cover the world's three major markets. its global strategy relies on three major sales and r & d centers in china, north america and europe to timely grasp the world floor market information and the latest industry information, and lead the global wood floor trend. make comprehensive use of global resources, domestic production and overseas r & d advantages to achieve maximum dynamic integration and sharing, so as to win a long-term strategic leading advantage. we will continue to consolidate this global strategic deployment and build sihe into an international enterprise with a world-class national brand. brand interpretation: in order to realize the new strategic measures of sihe in china, the connotation of sihe brand is reshaped as "four seas culture, perfect integration", becoming "a colorful culture integrating four seas, integrating in one warm home" the theme. sihe relies on its rich overseas background advantages to learn from others and strive for the perfect integration of various styles in the series of products. what sihe brings to people is not only one board, but also a cross-cultural style integrated into thousands of families. to practice the core concept of cultural marketing, lay a solid foundation. in the logo modeling, "4" is the main element to express the meaning of the four seas culture. at the same time, it has the modeling of the top of the word "1" to convey the concept of unity or first. in addition, it also contains the image characteristics of the roof, trees, faces, floor notches and upward arrows to make "home", "green environmental protection", "people-oriented", "four seas integration", "vigorous and upward" ”the connotation of "is revealed naturally, and the effective expression of perfect integration of many connotations is realized. the logo is simple in shape, rich in meaning, easy to identify, promote and spread, and each meaning is consistent with the new life concept of "four seas culture, perfect integration" advocated by sihe.

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